Consumer Behaviour
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Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.
| Autor: | Sethna, Zubin |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781473919129 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 528 |
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