Standards, Strategy, and Policy
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1201 Kč 3 241 Kč
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This book aims to help business strategists and policy-makers understand how compatibility standards may be used to ensure business success. It combines strategic analysis with an evaluation of standards policy and suggests ways in which markets and policy intervention may be effectively used together. Cases include VCRs, CDs, DAT, PCs, Open Systems, HDTV, and Telepoint cordless phones.
Autor: | Grindley, Peter (formerly Assistant Professor, Centre for Business Strategy, London Business School; now Consultant, Law |
Nakladatel: | MEGA BOOKS INTERNATIONAL, spol.s.r.o. |
ISBN: | 9780198288077 |
Rok vydání: | 1995 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 300 |
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