Market Segmentation
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Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
| Autor: | Malcolm McDonald |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118432679 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 512 |
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