Market Research
3460 Kč
Sleva až 70% u třetiny knih
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
| Autor: | Mooi, Erik; Sarstedt, Marko; Mooi-Reci, Irma |
| Nakladatel: | Springer Verlag, Singapore |
| ISBN: | 9789811052170 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 416 |
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