Games and Gamification in Market Research
8
%
893 Kč 969 Kč
Sleva až 70% u třetiny knih
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
| Autor: | Adamou, Betty |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749483357 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 360 |
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