Consumer Behaviour
1533 Kč
Sleva až 70% u třetiny knih
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
| Autor: | Sethna, Zubin |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781526450012 |
| Rok vydání: | 2019 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 576 |
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