The New Marketing
1314 Kč
Sleva až 70% u třetiny knih
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
| Autor: | Burgess, Cheryl; McDonald, Ruth; Sweeten, Sandra |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781526490100 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 288 |
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