Successful Wine Marketing
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This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector.
| Autor: | Lapsley, James T.; Moulton, Kirby |
| Nakladatel: | Springer-Verlag New York Inc. |
| ISBN: | 9781475766318 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 308 |
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