Brand Management
3580 Kč
Sleva až 70% u třetiny knih
Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
| Autor: | Beverland, Michael B. |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781473951983 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 416 |
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