Marketing Research
1478 Kč
Sleva až 70% u třetiny knih
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.
Autor: | David A. Aaker |
Nakladatel: | John Wiley & Sons Inc |
ISBN: | 9781118321812 |
Rok vydání: | 2012 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 662 |
Mohlo by se vám také líbit..
-
Building Strong Brands
David A. Aaker
-
Strategic Market Management
David A. Aaker
-
Brand Relevance
David A. Aaker
-
The Art of Deception
KEVIN MITNICK
-
The Big Book of Dashboards
Wexler, Steve; Shaffer, Jeffrey; Cotgreave, Andy
-
The Bitcoin Standard
Ammous, Saifedean
-
(ISC)2 CISSP Certified Information S...
Chapple, Mike
-
Inspired
Cagan, Marty
-
JavaScript and JQuery
Jon Duckett
-
The 12 Week Year
Brian Moran
-
A Beautiful Constraint
Morgan, Adam; Barden, Mark
-
Market Wizards
Schwager Jack
-
The Little Book of Common Sense Inves...
John C. Bogle
-
Designing Brand Identity
Wheeler, Alina
-
Excel 2013 Power Programming with VBA
John Walkenbach
-
Algebra I Essentials For Dummies
Sterling, Mary Jane