Marketing Research
1478 Kč
Sleva až 70% u třetiny knih
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.
| Autor: | David A. Aaker |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118321812 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 662 |
Mohlo by se vám také líbit..
-
Building Strong Brands
David A. Aaker
-
Strategic Market Management
David A. Aaker
-
Brand Relevance
David A. Aaker
-
Marketing 4.0
Philip Kotler
-
The Art of Deception
KEVIN MITNICK
-
The Bitcoin Standard
Ammous, Saifedean
-
Managing for Happiness
Appelo Jurgen
-
(ISC)2 CISSP Certified Information S...
Chapple, Mike
-
Inspired
Cagan, Marty
-
Customer Success
Mehta, Nick; Steinman, Dan; Murphy, Lincoln
-
JavaScript and JQuery
Jon Duckett
-
A Beautiful Constraint
Morgan, Adam; Barden, Mark
-
Market Wizards
Schwager Jack
-
The Little Book of Common Sense Inves...
John C. Bogle
-
Excel 2013 Power Programming with VBA
John Walkenbach
-
Against the Gods
Peter L. Bernstein